A Day In The Life Of: A Communications Intern

The Big Music Project has part-funded several music industry internships and we’re aiming to inspire and create incredible opportunities for young people from across the country who want to get into the music business. We’re sitting down with each of our interns one by one to find out how they’re getting on! Here’s what Hanley has been up to during his time with Attitude is Everything.


How long have you been in your role?

“Three and a half months.”

What’s the first thing you do when you get into the office?

“The first thing I do is catch up on our social media feeds in order to monitor the engagement whilst I’ve been away from the office. Following that I see if there’s any interesting content from those we follow which we could also share.”

Talk us through your day-to-day tasks.

“I work two days a week, with one day dedicated to creating social media content; on these days I get to do a lot of research about what’s happening in the music world and communicate directly with our audience. My other day is focused upon creating website content; I speak with people all over the industry; venues, festivals, artists and supporters, in order to create case studies, interviews, and blogposts.”

What’s your favourite thing you do each day?

“I really enjoy planning content in response to what’s worked well previously, as I know it’s not only better for us but better for our audience, who get a better experience from interacting with us online.”

Tell us about a project you’re currently working on. 

“One of the things we’re working on at the moment is #AccessStartOnline, a campaign encouraging places where performance takes place to detail their accessibility on their website, so potential audiences and performers are able to easily assess if they can attend an event. I really like this campaign as it’s a brilliant example of how simple things can break down barriers, and it’s helping the industry to realise that different people have different access needs, while also making it easier for those with access requirements to enjoy live music.”

What kind of challenges do you face day-to-day?

“I often come across things I don’t know about and haven’t done before, but I never have to panic when I need extra help as it’s such a supportive environment. There’s a lot of learning on the job, which is what makes interning so exciting.”

What have you learnt about the world of work?

“One of the hardest things I struggle against is the fact that I’m a bit of a workaholic; there’s just not enough time in the day to do everything I’d like to do and so learning to leave work at work and make the most of my time in the office has been a steep learning curve for someone from a generation that’s constantly connected!”

Have there been any surprises in your placement so far?

“I’ve learnt a lot about the challenges charities face and I’ve been quite surprised by how much impact a small organisation can have; I previously imagined that most charities were large operations and it’s been a big eye-opener to see what’s possible when your team’s dedicated, no matter how small it may be.”

What advice would you give to other people looking to apply for internships?

“Sign up to mailing lists for every jobs website you can find; I found my current position on Arts Jobs. Also don’t be afraid to apply for things you fear you’re underqualified for; I had very little experience in Communications previously but Attitude is Everything saw my potential, and now I’ve had proper training I’m a lot more confident about my abilities in a range of areas.

I think an internship is also perfect if you’ve got an idea of what you want to do but you’re not yet certain which form you want your career to take, and if you want to work in a creative industry you should also look for internships in other areas, as so many skills are transferable and will benefit your eventual goal.”

What do you want to do next?

“I’ve still got a year and a half left of my undergraduate degree, so I want to keep exploring different aspects of participation before completing a Masters in Theatre Directing.”

In an ideal world, where will you be in five years time?

“I want to work in arts participation in the regions, either as a resident assistant director or in an education and outreach department in an arts organisation; something which will help me help more people to access the arts.”

How has your idea of this changed since you started your internship?

“It’s not changed but it’s definitely developed – I have a much better idea of how to go about both getting there and how to do the job once I do, and that’s been influenced both by the nature of my role and the nature of the organisation as a whole. It has been, and will continue to be, a really valuable and enjoyable entrance into the world of work.”