How To : Become an Artist Manager at Red Light Management

Learn more about the role of an Artist Manager from Red Light’s Nadine!

Managers help keep an artist ticking through their career. Whether its help with personal development, managing their time or dealing with labels, the role of an artist manager continues to play a big part in the music industry.

Nadine Persuad is a manager for Red Light Management, who look after artists such as Tiesto, Kaiser Chiefs, Kelis and Enrique Iglesias! We spoke to Nadine, who explained her role as an manager, her top tips for becoming a manager and what her role entails on a day to day basis.

What does your role entail on a day to day?

I manage two artists, Vanessa White & Chloe Martini. My job is multi-faceted and I work with their extended teams to manage the A&R, Marketing and Business sides of their projects. This can range between working with them on photoshoots, to dealing with their lawyers on contracts, to sorting studio sessions, to liaising with their extended team (PR, Pluggers etc).

How did you land your current role?

I’ve worked in labels for the last decade on the marketing side, I fell into management really with both artists asking me to work with them to take their projects to the next level.

What is the best thing about your job?

Honestly, my favourite thing is getting a track fresh from the studio and hearing it for the first time. It’s a real buzz and a total privilege to work with such talent.

What is the most challenging aspect of your role?

It’s a 24/7 job – I have a daughter and so juggling everything can sometimes be difficult but I have a lot of support from my family and I work with brilliant people that totally get it.

What are the three main skills needed to do your job?

Dedication, optimism and organisation.

What is your career highlight so far?

The highlights now as a manager are so different to those I had when I worked in a label. That was all about chart positions and winning awards. Now on management, I find the small things that sometimes go unnoticed are the highlights. The other day Chloe and Vanessa wrote a track together which I think is brilliant – and just that for me was a great feeling and a personal highlight.

What piece of advice would you give to anyone that wants to work in the management?

Work with artists that you get on with on a personal level – you are going to spend a lot of time with them and you will need to really understand them in order to make their projects work. Read lots, meet with lots of people, open your eyes to the opportunities that are out there – the market is a mad place right now so you need to be able to see through the matrix 😉

Want to learn more about artist management? Here’s our chat with Emelie Sande’s manager, Adrian. Or find out what UROK’s Kate had to say about being an Assistant Artist Manager!