Radio is still considered a key within the industry and a big part of engaging your listeners is through producing great content. We spoke to Christian Nash, Content Producer at Capital XTRA. Christian gave us the lowdown on what his job entails and some top tips on how to make it as a Content Producer.
What does a Content Producer do?
I work on the Capital XTRA app at the moment. Working on content side of things, giving the producer lots of stuff to talk about and we also do the development side of things, how it sounds to the listener, and making sure it sounds great from the radio point of view.
What are the three most important skills needed to do your job?
- Understand the brand
- Work well with others
Top tip for making it in the industry?
I think it’s good to have an idea at what you would like to do and what direction you would like to take it in. As I found, working on so many different things at here, it was a case of doing lots of different stuff to gain lots of different experiences.