Media plays a massive part in the creative industries and media companies work closely with brands, musicians and agencies to deliver the best content for TV, Radio, Press and Digital. We spoke to Lauren Angel, Media Manager at Global about what her role entails on a day to day and her top tips for making a career in Media.
What does your role entail on a day to day?
Managing my agencies and clients airtime ad spends, while supporting my exec in getting the campaigns booked in. Resolving any issues that may crop up. Proactively pitching new products or ideas to my agencies in a bid to win incremental revenue or new or lapsed clients spends.
How did you land your current role?
I previously worked in Corporate Barter, which is effectually the middle man between agencies and media owners. Therefore, I spoke to the majority of media owners from various platforms (TV, Press, Digital etc) and worked with most agencies and client’s directly. I went for a job at Global a while back which I didn’t get as it went to an internal candidate, however, an old colleague who now works at Global informed me of an alternate role at Global which I went for and got!
What is the best thing about your job?
The people, Global is full of great people, everyone is so kind and supportive, encouraging you to always be creative and think out of the box.
What is the most challenging aspect of your role?
Although I worked with Global through my previous job, it was challenging adapting to the radio environment and the changes in terminology, however, the radiocentre and the internal training Global offers have meant three months in I feel confident having conversations about our products.
What other job roles do you work closely with?
I work closely with Content Solutions and DAX, both parts of the business I find extremely interesting. We try to catch up weekly and I always bring them along to my meetings to encourage a wider conversation.
What are the three main skills needed to do your job?
Being a good communicator, but also a good listener, and being dependable.
What is your career highlight so far?
Landing the job at Global, it’s something I wanted for a longtime.
What do you wish you knew about the industry before you secured your job?
That it doesn’t happen overnight, you have to stick it out doing the tedious/adminy jobs no one else wants to do, but it pays off.
What piece of advice would you give to anyone that wants to work in Media Management?
Get as much experience as you can, and put yourself out there and try and meet as many people as you can, connections go a long way.