How To Become A Project Manager for Music Potential

Akosua Scantlebury told us
what it takes to be a Project Manager for Music Potential!

Capital XTRA’s Music Potential is back for 2016, as part of The Big Music Project. This amazing programme, aimed at helping 18 – 25 year olds who are not in employment or training to gain the skills they need to work in the music industry, would not be possible if it wasn’t for Akosua Scantlebury!

Akosua is Music Potential’s Project Manager and she gave us the low down on what it takes to run the project!


What does Music Potential’s Project Manager do?

My role is to mange the entire Capital XTRA’s Music Potential programme. This includes overseeing the programme in all cities, managing online/on-air content, getting presenters and artists involved, managing events and generally just getting stuck in with anything and everything Music Potential.

How did you end up working here?

I started out by volunteering to help out on a specialist radio show for Capital XTRA, which was in the middle of the night on the weekends. This eventually led me to developing my skills and being able to sit in on the drive time show and gain the skills to be a radio producer. For the past few years I have been producing a specialist show and supporting other shows when needed, which includes working with presenters, securing and editing artist interviews and generating on-air content.

The position for the Music Potential Project Manager came up and I thought it was a natural progression, as it’s related to a station I am already part of and I had lots of experience and skills they were looking for.

Why should someone sign up for Music Potential?

Capital XTRA’s Music Potential is a fantastic programme to get an insight into the industry. Lots of people are interested in the music industry but many don’t have the relevant knowledge of how to go about pursuing a career. The programme gives you access to industry professionals and a great basic overview of the different areas in the industry.

What’s the best thing about your role?

The best thing about my role is that everyday is different. I wear several hats so get to involve myself in a range of tasks, which range from events to social media to managing staff and volunteers. I also get to visit the programme a lot which is great as I’m not always stuck in the office!

What’s the biggest challenges you face in your role?

Not enough time in the day to get everything done. This means staying late or coming in early a lot of the time but it’s ok because I love it.

What are the three skills you need to do your job?

Leadership – As I work with so many people I need to be able to motivate individuals and also set an example as to how things need to be done. A good leader means you will have a strong team and I like to think all involved in Music Potential feel more like a big family than just colleagues.

Communication – With such a big project, it’s important that I communicate information really well so people know what is happening and what to do. I also need to be adaptable in how I communicate, for example, I wouldn’t explain things in the same way to a young person as I would to a staff member or artist manager.

Multi-Tasking – There is always lots to do, so I need to be great at multi-tasking and prioritizing tasks is needed. Sometimes things just come up out of the blue and I need to act on them straight away when I might have been busy doing something else. Being able to juggle and making the most of people and things around you is important.

What’s your top tip for making it in the industry?

Work hard! The music industry is not an industry where you can be lazy and be successful. What you put in is what you get out of it. This applies to all aspects of the industry whether you want to be an artist, manager, video director or a receptionist.

What’s your career highlight so far?

My highlight is definitely delivering a successful UNLEASHED event. The event took weeks of planning and involved pulling in a lot of favours. It was great to see all that hard work come together and so many people loving the event. I didn’t even know Stormzy and Yungen were going to perform until they walked through the door with Krept and Konan. It was amazing!

Want to learn more about Music Potential? Click here! You can register for the 2016 programme in London or Birmingham here!