Big Music MasterClass is back! And this time we’re all about Marketing! – CLOSED

If you have a passion for music and are looking to break into marketing, you do NOT want to miss this Big Music MasterClass! Our latest MasterClass is here: ‘Marketing 101’, a panel of Capital FM Marketing Experts! For our ‘Marketing 101’ MasterClass, we’ll be giving you an insight into all things branding and marketing.

So… who makes up the panel?


Callum Clark:

Callum is a bit of a radio geek turned marketing guy. He left school early and studied a HNC in Radio at college. He later came to Global as brand manager for Smooth, continuing to Marketing Manager for Capital and Capital XTRA. Callum loves pushing the boundaries of what is possible with marketing and looking at how he can get the most out of new formats and make existing traditional formats stand out in a way that is relevant to both the audience and to the brand.



Sarah O’Brien:

Sarah has been to more live shows than she can attempt to count. She started her marketing career wanting to build the best marketing experience possible and always hoped she could bring her passion for both marketing and music together as a professional career. Sarah has worked on brand marketing for some of the world’s leading FMCG brands such as 7Up, Pepsi and Kelloggs. She moved to London from Ireland 4 years ago to work in her first role within the live music industry with Live Nation (the world’s largest music promotion company).

Across her career so far, Sarah has marketed hundreds of tours and lots of festivals. She’s currently working within the new live touring division at Global, single headedly running the marketing for their music tours across the UK. She’s always on the lookout for the next big thing, in both marketing and music!


Laura Hollis:

Laura is Global ‘homegrown’, climbing the brand marketing department in 5 years from street team Heart Angel on the South Coast to Marketing Manager for Radio X, Smooth and LBC at Global HQ in London.  Graduating from Exeter University in Drama my passion always has, and always will be the audience and how to communicate with them effectively to achieve optimum results.


We have only got a limited amount of space available for people aged 18 – 25, so apply now! The event will be held at Global Radio HQ in Leicester Square on 19th of April.

What to expect from the event…

You’ll be joining us from 5.15pm at the home of Capital, Capital XTRA, Radio X and lots more for a whistle-stop tour of the studios and a chance to network with people who want to break into the creative industries… just like you!

After a tour and some mingling, we will discuss what qualities and skills you need to break into the industry through marketing.

Marketing 101 is now completely full! But watch the full video here.