A Day in the Life of an Intern at Baxter PR

We caught up with our intern Grace at Baxter PR.

The Big Music Project has part-funded several music industry internships and we are aiming to inspire and create incredible opportunities for young people from across the country who want to get into the music business.

We’re sitting down with each of our interns to find out how they’re getting on! Here’s Grace who has been working as an intern at Baxter PR.


Hi Grace, good see you!

Great to see you again Big Music.

So, Grace, you have ‘graced’ Baxter PR with your presence for a few months now (mind our annoying pun!) How long exactly has it been?

Haha! I have been interning at Baxter PR since mid-August, so almost three months now.

What’s the first thing you do when you get into the office?

It varies depending on the day of the week; Mondays and Fridays are spent scouring the review sections of the papers for press clippings, other days I’m listening to radio shows that aired the day before for plugs or spot plays of artists we work with.  But every day must start with a cuppa!

Oh, of course! So, talk us through your day-to-day tasks.

As the intern, I am in charge of keeping things running smoothly for my co-workers, so that they don’t have to worry about smaller tasks that take up too much time. I have also been given plenty of opportunities to organise coverage and promotion for different artists and bands.

I’m enjoying everything they throw at me, whether it’s reading through press releases and sending out CDs, or pitching to journalists and critics for a forthcoming album or UK tour!

Enjoying everything in a job is a great sign! But what’s your favourite thing you do each day?

To be honest, I enjoy how different each day is. The challenges that crop up and learning to overcome each one is super fun.

Another thing I love is that there’s always music playing in our office.  We share a space with two other music companies, so it’s a constant battle for who’s in charge of the speakers, but it’s (almost!) always great to listen to.

That sounds like such a fun working space. Are there any projects you’ve worked on that you specifically liked or didn’t like?

There is a whole range of projects going on at Baxter PR at any one time, and I have contributed to many of them since I started.

My boss has so far has given me an album launch project, an upcoming UK tour to try and gain coverage for, and a festival in 2018.  I am so grateful that he is giving me the opportunity to work on such varied projects to learn a load of different skills and see how to tackle each unique project in the music industry.

So far, I’ve especially enjoyed gaining coverage for the band that is touring the UK.  They are a very up-coming jazz/techno mash-up, so I’ve been trying to set up some live and filmed coverage to show people what they’re about.

Yeah, that sounds cool. What kind of challenges do you face day-to-day?

As the PR team, we are often the ‘middle man’ between an artist or label and the journalists/presenters/critics.  This means that everything is based on trusting others to do their part, and it is my job to oversee that things run smoothly on both sides to ensure the best experience and keep relationships happy and healthy across the board. That, and trying to beat my colleagues at ping pong!

Simply because you are a Big Music intern, I know you beat those pesky colleagues! Haha, what have you learnt about the working world?

Haha, I try! I have learnt many things; from basic admin stuff, right through to how to put across an effective pitch to someone who might not want to talk to you on the phone!  But I think most importantly, my internship at Baxter PR has taught me just how organised and on-the-ball I must be at all times, especially within the music industry.

Things move so quickly and if you miss certain deadlines, it could be the difference between a fantastic campaign and an awful one.  I have learnt from University how to handle multiple projects at once, but this internship has taught me how to juggle them ten times faster and more effectively!

That’s right! What advice would you give to other people looking to apply for internships?

As cliché as it sounds, just do not give up with applying, and if there is a particular career you’d really like to pursue, believe that you are good enough!

Before starting at Baxter PR, I knew that I loved music and really enjoyed public relations, but I kept doubting that I would find something within such a niche sector because of my lack of experience in it.  I was honest from the beginning and said I might not be the most experienced candidate, but showed my enthusiasm for music PR, and was lucky enough to be offered the position.

You’re so right, great advice! What are your future plans?

I am currently on a placement year from University, so my next step is to finish my degree. It is going to be so weird going back after working, but I know everything I’ve learnt will help me so much in my final year of studies!

It certainly will. It will help you post-university too! In an ideal world, where will you be in five years time? 

I would absolutely love to be back working in music PR! I feel totally at home in this industry!

That’s amazing! Thanks, Grace.

Thanks, Big Music!

Just like Grace, if you are passionate about getting your foot in the industry, check out our news board for hints and tips on making those first steps.

Also, if you are thinking of how to market yourself, here are some top tips you do not want to miss!

If you are inspired by Grace and interested in a paid internship, check out our job’s board which is always updated with the newest roles from around the UK.