With so many new ways of consuming music and more audio streaming platforms than ever before, it’s easy to overlook the importance of radio when breaking an act. Radio is still considered a key tastemaker within the industry and a big part of a label’s promotional strategy.
We spoke to Mel Rudder, Radio Promotions Manager at Warner, who told us about her role and career highlights.
What does a radio promotions manager?
“The job involves getting music played as many times as possible on radio. Work with music teams to get playlists. Book for radio station events or interviews to get as much support as possible in lead up to release of the single.”
I want to get into the industry, what advice would you give me?
“Don’t give up. A lot of people who started with me gave up or went and did other things. If you want to get into the industry or work at a label, there is a lot of knockbacks but you need to pick yourself up. Eventually you will get somewhere but you have to keep persevering.”