How To: Maintain The Perfect Artist-To-Fan Relationship

Want to know what Rihanna wore last night? Check Instagram. When is Ed Sheeran performing next? Pretty sure, he tweeted that earlier! What’s Miley Cyrus been up to today? Watch her Snapchat story.

Social Media has brought fans closer to artists than ever before. It’s strengthened the artist and fan relationship and suddenly artists don’t seem that unattainable. These relationships through social networks can help promote an artist, sell merchandise, music and tickets, and, provide instant feedback on new music or promotional activities.

The artist-to-fan relationship is a key part of an artist’s arsenal of tools, so we spoke to Giulia Piu, co- founder of Buddybounce. Buddybounce focuses on creating the ultimate fan experience and rewarding fans for sharing artist’s content, so who else would be better to ask about developing the perfect artist-to-fan relationship!?

Buddybounce

Giulia told us that “record labels are looking for an existing social media presence or fanbase before even considering signing an artist”. But don’t go setting up a flurry of fake Twitter accounts who are ‘bacon enthusiasts’ with an egg for a profile pic to boost your followers. In the early days of Twitter, it was all about how many followers you had, but now people are looking at engagement on social media. How many people replied to your tweet? How long are users spending on your Tumblr? How many people clicked on the link you posted? Who shared your latest video?

Most people believe that the fan accounts of superstar artists like One Direction or Taylor Swift are the most active, but Giulia points out that “accounts for smaller artists can be even more active and engaged than larger accounts”.

Here’s Giulia’s top five tips on how to have the perfect artist – fan relationship:

1. Don’t be thirsty

“Don’t beg for help. It can be very off-putting for the fan”.

2. Chat with fans

“Artists need to talk to their fans and build a relationship. Don’t just sell to them. Artists should get in touch with fans on a personal level. One artist even offered to invite fans to walk their dogs with them. It was great. ”

3. Be natural

“Fans know if it’s the artist talking, if the management are talking, if the artist cares or is invested or if they are selling something. Just be yourself and the relationship will be real. If there isn’t a relationship, why should fans bother to support the artist?”

4. Be careful what you promote

“Partnerships are fine but make sure there is synergy and that the fans can relate to it”.

5. Always be active

“You can’t just disappear when you don’t have music to sell. You need to keep fans engaged all the time or else they’ll lose interest. If artists aren’t giving back, this often leads to decreased engagement.”

If you need even more help on becoming an Insta-Expert or a member of the Twitterati, check out ‘How to be a Social Media Guru’ and ‘The Skills You Need to Land a Job in Social Media’.