An Introduction to Independent Music Distribution

So… what’s this whole music distribution thing about then? Ditto Music explains it all!

In recent years more and more independent artists have been releasing music and breaking into the charts without the backing of a major label. Massive artists like Stormzy have enjoyed great success without being signed, but how do they get their music out there with a record label behind them? That’s where music distribution companies – or aggregators – like Ditto Music come in.


What does a music distribution company do?

A music distribution company, also known as a music aggregator, helps unsigned musicians, DJs and bands make money from selling their music online by releasing their tracks to the major online music stores, including iTunes, Spotify, Apple Music, Amazon, Google Play, Tidal and many other platforms.

How does it work?

Independent musicians simply sign up to the music distribution service for a one-time or yearly fee, upload their tracks and watch as they appear on the world’s biggest music stores.

The aggregator will then collect and pay the artist any royalties they earn from streaming or downloads, as well as offer access to sales and trending data, so they can keep track of where their music is making an impact.

Some music aggregators also offer promotional services to emerging musicians. Ditto Music, for example, provides PR, social media and radio plugging services to artists they believe could benefit from a professional campaign.

What kind of artists do they work with?

Ditto currently distributes music for over 85,000 artists all over the globe. The company has worked with a wide range of musicians across many different genres over the past decade, from emerging DJs and hip-hop artists, to singer/songwriters and indie bands, including big names like Ed Sheeran, Sam Smith and Royal Blood at the start of their careers.

What job roles are there? 

There are many different roles and departments within a music distribution company like Ditto Music, who currently employ around 40 staff, with offices based in the UK, USA and Australia. While each job requires a unique set of skills and experience, no matter which department you’re working within, a passion for championing independent music is essential.

Job roles include:

  • Marketing
  • Artist Support
  • Web Development
  • Content Quality Control
  • Social Media
  • PR
  • Radio Plugging
  • Graphic Design
  • Accounts & Finance
  • Business Development

As a growing company, Ditto Music often takes on new members of staff and interns looking to gain music industry experience.

Want to learn more about the roles at Ditto? Check out our interview with their Content Marketing Manager!