How Collaborating Leads To Great Exposure For You And Your Music

Do you find yourself wondering why so many of the songs in the charts are collaborations? Clean Bandit & Jess Glynne, Ariana Grande & Iggy Azalea, Robin Thicke, T.I. & Pharrell… and don’t get me started on David Guetta! The answer is a simple one: Collaborations = Exposure.

Jess Glynne made it to Number 1 in the UK music charts with “Rather Be”, her collaboration with Clean Bandit. After four weeks at number one, her next single landed in the Top 10 again ahead of what will no doubt be a sold out headline tour around the UK.

Ariana Grande and Iggy Azalea

Image: Instagram

Although not all of us can make it to Number 1 with our collaborations, we should still realise the potential that collaboration opportunities hold for people in today’s music industry. Here are the main ones:

Work with well-known professionals

Collaborating with people who have successfully built up their fan base and have status within the industry is a perfect way of gaining exposure for your own work.

Expand your network

We’ve all heard the expression, “it’s all about who you know”, and in most cases that is true. The more you collaborate with new people, the bigger your network of professionals becomes and in turn the number of potential opportunities increases. Word of mouth is a very powerful thing and if you build up a good reputation within your field of expertise, then you will start to see further opportunities come your way.

 Gain experience and knowledge

Working with other people on a project, no matter their status and résumé, can be a hugely beneficial way of adding to your knowledge and skill set. This could be in the form of writing and instrument techniques, recording or production skills through to knowledge and advice for getting music in front of the right people and moving forward through the industry.

Miley Cyrus and Pharrell

Image: Instagram

 New revenue streams

It’s another avenue for you in the industry, even if you are an artist yourself, work as a writer for another artist. Sia is a perfect example of this. She has written for Beyonce, Rihanna, Katy Perry, Jessie J, and Eminem to name a few and her 6th solo studio album just topped the Billboard 200 charts in the US.

Expand into new genres

Collaboration is a perfect excuse to try out your music or skills in a different genre. Pop artist Paloma Faith has recently joined forces with drum and bass duo, Sigma for a track called “Changing”; not what you thought would be her next move, is it?

The real key is to get involved. The industry is expanding and evolving at a fast pace and it is more accessible now than it ever has been. The possibilities for collaborations are endless and span genres, artists, roles in the industry, countries and more. So get collaborating and start expanding your network. You will always get something worthwhile out of working with another talented person; don’t underestimate the power of collaboration!

This article was written by Clare Knight at Music Gateway. Music Gateway is an online marketplace for music industry professionals to connect, collaborate, get hired and conduct business on a global scale.