How To: Put on A Music Show

We provide 7 basic steps you can take to create your own music show. Read carefully as there are a few key phrases within!

How To: Put on A Music Show

Music Show

Creating your own music show can seem daunting and nearly impossible without a big brand backing. However, it may be easier than you think!

There is a lot involved in creating something like this, however, nothing is impossible if you put your mind to it! Here are 7 basic tips to help you organise an amazing music show.

  1. Be part of the ‘scene’

Before you even consider putting on a show, it may be helpful to know a bit about your local music scene. This can be the easiest, yet most forgettable step!

The best way to get to know the local music scene is through networking. Now, if speaking and networking with complete strangers isn’t really your thing, bring a friend or group of people along with you to help break the ice!

While you are there, try and speak to as many people as possible; from the artists to A&R’s, to security – you never know what people can offer your event!

  1. Finance

We cannot stress the importance of budgeting costs!

There is no strategy for this as there are likely to be loads of amendments made throughout this entire process. Here are some pointers to ensure you spend your money wisely and make a profit (return on investment) – if that’s your intention:

Now, before you decide to splash the cash, it is recommended you sit down and make a note of how much you want to spend and an estimated profit margin (how much you want to make).

By adding profit-making strategies to your event such as:

  • Affordable ticketing fees (standard & premium)
  • Food and drinks
  • Merchandise, etc.

You will be able to hopefully see how you can gain an ROI.

On the flip side, you’ll need to consider your expenses. This includes anything that you need to pay for in your show. From your staff to the venue, to external specialist companies you may have hired.

  1. Date

Picking a suitable date for your show is a crucial step which probably requires more attention than you think! You need to consider:

  • Availability for your team and performers
  • Audience availability (remember audience availability = audience turnout!)
  • Venue availability
  • Time of year – are there any dates which will affect turnout and availability of the resources you need?

The perfect date will be the one that allows you to give a massive green tick to all these things.

  1. Venue

Firstly, book your chosen venue way in advance of your planned show date to decrease the cost. What may be tricky is determining a suitably-sized venue, but a way around this is to establish an estimated number of people you expect to attend the event.

A little trick is to look at venues that still look great in pictures whether it is full or not! Some other relevant things to consider are:

  • Seated/Standing event
  • General admissions/reserved seating
  • Venue closing time
  • Age limit

Typically, younger people prefer standing, general admissions events, whereas those who are slightly older tend to prefer reserved seating.

  1. Pick your acts

We’d suggest putting a limit on the number of acts that are performing unless of course, your event is planned to last more than a few hours.

On average, having five to six performers sharing the stage in a two to three-hour show is feasible.

Getting in contact with some of the biggest names in the industry to perform can be very difficult! Unless you aunt happens to be Beyoncé’s best friend, we doubt she will be able to perform at your show! And even if she does, unless you are willing to fork out a hefty performers fee that goes into its millions, most of the world’s biggest singers are probably no go areas!

However, check your local area, there are really amazing up-and-coming artists who are willing to perform just for exposure and will be happy to go without a fee at all.

  1. Form a team

 To create a solid foundation for your show, you’ll need to make sure you have teams covering as many areas you can possibly think of. Things such as operations, lighting, ticketing, stage, and marketing.

Not only that, but you’ll need to consider things like artist liaisons, transport, as well as equipment suppliers.

Remember, most people in your team will either be your friends and family or come about because of your networking skills, so be sure to follow Step 1!

  1. Promotion

Promotion, promotion, promotion! This can seriously be the difference between you having a good turnout or a great turnout!

We live in the digital era, there are so many ways of promoting your event. Including – but not limited to – social media, event websites, word of mouth, radio, posters, and flyers.

There are a lot of digital platforms that can help you promote your event. Sites such as Eventbrite are useful!

Establish at least three USP’s (Unique Selling Points) for your event and create a major buzz with your social media. If you fully utilise each channel, you will be sure to attract a load of attention!

If you would like an example of a music show in action, check out how Capital XTRA’s Music Potential UNLEASHED 2017 went down! While you’re there, read up on the ins and outs of the role of a Stage Manager.

Be sure to have a look at our jobs board for the latest opportunities within the creative fields.