Where are They Now: Nik Sharma

We caught up with Nik Sharma who graduated from Music Potential in 2016.

Where are They Now: Nik Sharma

Nik graduated from Capital XTRA’s Music Potential in 2016 with the hopes of forging a career in music business. Fast-forward to today, we caught up with the aspiring businessman as he settles into his new job as a media executive at one of the UK’s biggest media houses, Global – home to Capital FM, XTRA, Radio X, Heart, Smooth and of course, The Big Music Project!

We caught up with Nik to discuss how Music Potential helped pave the way to the career of his dreams.

Nik Sharma

Nik, thanks for joining us and congratulations on your new job!

Thanks, Big Music!

What were you doing when you found out you got the job at Global?

Haha, I was working as an intern for Live Nation when I got the news. It was so surreal because I know how difficult it is to get a job at Global. I remember going to Bestival and starting my first day at work literally the day after I got back.  So, it is fair to say I was a little worse for wear!

Haha, oh dear. So, how did Music Potential help in getting you on your career path?

It gave me a different perspective to understand. Before I thought the only career paths in the music industry were being a rapper, singer or some sort of performer, but Music Potential exposed me to the wider range of opportunities available in music.

Back then I also thought there were only record labels and artists, but now I know there is so much more like PR, marketing, sales, radio… everything.

After I completed Music Potential, I was able to secure internships with Aled Jones’ marketing team, a PR agency, Sony Music and Live Nation.

Those are some pretty big names to have on your CV! With all this experience, what’s your career plan?

I really enjoy the whole idea of branding. I did a lot of research on artists like Eminem and Dr Dre who don’t only have the music but also have drinks and business endorsements. I find the whole idea of extending your brand quite interesting. So, that is the area of business I would like to work in.

A lot of people talk about the value of networking in this industry. What is the value of networking to you?

I think the saying ‘it’s not what you know, but who you know’ actually works perfectly in this industry because when I interviewed for this job, some of the people that interviewed me remembered me.

It is so important to show your value to everyone you meet and work hard because the circles get smaller as you rise the ranks.

What advice would you give those who are considering signing up for the programme?

I would say Music Potential is like a crash course. Whether you want to be a singer, producer, songwriter, music executive or radio presenter, it will give you the knowledge and support to take those first steps.

I mean, if you look at the people that graduated the same time as me, they are all doing so well. Jeremiah Asiamiah has now got a show on a national radio station and loads of others have gone on to sign contracts with well-known record labels and in business generally.

Jeremiah Asiamah

To be honest, a lot of the friends I have in the industry actually came from Music Potential!

Another piece of advice I’d give is this, if you want to be a singer, learn more about the business side of music first. It will give you a better understanding of how you can make money, how you should conduct yourself and what to expect from record labels.

Great advice Nik and welcome to Global! See you around?

Haha, thanks, Big Music and sure thing!

Inspired? If you are passionate about music and want to learn about the different career paths available, be sure to check out our website featuring the latest news, jobs and creative opportunities.