Brought to you by Eventbrite
Eventbrite are our ticketing provider for The Big Music Project live events. Their team share their top tips on making sure your event sells out…
1.Know your audience
The first step to organising any successful event is to really understand who you want to be there. What are their needs or challenges? What can they afford? How far will they travel? These are just a few of the key questions you should be able to answer before organising a new event.
2. Define your value proposition
Once you know who your event is catering for, you can start to think about how you’ll market it. The core of your marketing will be a value proposition or a unique selling point. This is a sentence or paragraph that captures why your event is special and why people won’t want to miss it.
3.Set up your social media correctly
Social media doesn’t have to be complicated, and there are some basic ways to approach it in order to be successful. One of these steps is to create a memorable, unique, short and evergreen hashtag that can be used across all the major social networks.
4.Find the right venue
The venue is often one of the most important – and expensive – decisions you’ll need to make when organising event. It needs to reflect your personality, be within budget and accommodate all your logistical needs. Taking the time to find the right venue is crucial to organising a successful event.
5. Stretch your budget
We all know money doesn’t grow on trees, so you have to make what you do have go as far as possible. Savvy negotiation, good planning and the occasional compromise all help to make the pennies go further.
6. Promote your event online
Once your event is live on Eventbrite, you’ll want to make sure you’re doing the right things to promote it online. Email, social media, landing pages and keyword optimisation all play a part in helping people find your event.