How To: Organise Successful Events

Brought to you by Eventbrite

Eventbrite are our ticketing provider for The Big Music Project live events. Their team share their top tips on making sure your event sells out…

 1.Know your audience

The first step to organising any successful event is to really understand who you want to be there. What are their needs or challenges? What can they afford? How far will they travel? These are just a few of the key questions you should be able to answer before organising a new event.

Learn more about how to research your audience, create personas and estimate market size.

 2. Define your value proposition

Once you know who your event is catering for, you can start to think about how you’ll market it. The core of your marketing will be a value proposition or a unique selling point. This is a sentence or paragraph that captures why your event is special and why people won’t want to miss it.

Learn more about how to create effective value propositions.

 3.Set up your social media correctly

Social media doesn’t have to be complicated, and there are some basic ways to approach it in order to be successful. One of these steps is to create a memorable, unique, short and evergreen hashtag that can be used across all the major social networks.

Learn more about how to set up successful hashtags.

4.Find the right venue

The venue is often one of the most important – and expensive – decisions you’ll need to make when organising event. It needs to reflect your personality, be within budget and accommodate all your logistical needs. Taking the time to find the right venue is crucial to organising a successful event.

Learn more about how to hire the perfect venue for your event.

5. Stretch your budget

We all know money doesn’t grow on trees, so you have to make what you do have go as far as possible. Savvy negotiation, good planning and the occasional compromise all help to make the pennies go further.

Learn more about how you can make more of your event budget.

6. Promote your event online

Once your event is live on Eventbrite, you’ll want to make sure you’re doing the right things to promote it online. Email, social media, landing pages and keyword optimisation all play a part in helping people find your event.

Learn more about how to market your event online.