We were lucky enough to grab five minutes with Adrian Sykes of Decisive Management, manager of Emeli Sandé & Laura Doggett (finalist of The Next BRIT Thing competition!). We wanted to find out what it’s like to be a manager to one of the biggest names in UK Music, and hear a bit about his career journey. If music management is what you want to do, check out what he has to say!
What’s the average day in the life of a music manager like?
“There’s no such thing! Every day brings a different set of questions that need answering and problems that need solving. We work in a very collaborative fashion with the labels that our artists are signed to, but the main concern is always the well-being both personally and professionally of the acts that we represent. There’s no real end or beginning of the working day and it can be 7 days a week, so you have to enjoy it!”
What was your first job in the industry?
“My first job was working for Island Records in club promotion. I was responsible for promoting the label’s releases in clubs up and down the length of the country. There was a lot of travelling involved, but a lot of the people that I met then have become great friends over the years.”
“There’s no real end or beginning of the working day and it can be 7 days a week, so you have to enjoy it!”
What’s been your career highlight so far and how did it come about?
“There’s been a lot over the years so would be really hard to pick one! Emeli Sandé’s Olympic performances were obviously great moments, as well as when she broke the record for having the most consecutive weeks in the Top 10 of the album chart for a debut act, beating the Beatles record. Enjoying my first ever hit record in the early part of my career is also something that still makes me smile even now!”
If you could have any other career in the industry what would it be?
“I’d love to have the ability to write snags like the greats or run a major record label!”
What would be your top 3 tips for someone just starting out?
“Work hard, trust your gut and be honest in your dealings at all times.”
Sounds like some pretty good advice to us! You can find out more about Laura Doggett here.